Why Transcribe?

Why you may need audio or visual content transcribed

There are numerous reasons why you might need audio or visual content transcribed:

Aiding people with hearing disabilities

Many people suffer from hearing disabilities of varying degrees. The Equality Act 2010 requires captioning videos in some contexts in order to help deaf people access the same content as everybody else.

With the proliferation of web-based content in course materials, British colleges and universities must legally make online multi-media accessible to students with disabilities. That includes transcribing and captioning videos for students who are deaf or hard of hearing. More information about the act can be found here: https://www.equalityhumanrights.com/en/equality-act-2010/what-equality-act

Increased comprehension

The interesting thing about captions is that they are turned on not only by people with hearing disabilities, but also by users who don’t have any hearing impairment. Many people who aren’t, for example, native English speakers, will enable captions in order to understand the content better. This can also help to learn the target language more easily. On the other hand, even native speakers can prefer watching transcribed videos because it helps them memorize what has just been said. For example, many students actually learn better while watching videos (like lectures) with the captions on, because visual learning enhances the memorization of the subject.

Translation into other languages

There’s no better way to spread your message across the world than translating it. Captions are a great help for those who translate videos into foreign languages: 95% - 97% of the global population don’t speak English as a first language, so translations can greatly expand your viewership all over the globe.

Problems with the audio

There are many places where you simply can’t turn up the sound because you may distract others: libraries, public transportation, workplace – the list goes on. In such situations, it might be better to simply mute the video and read the captions alone.

What is more, sometimes the noise around you can prevent you from hearing the audio.

User satisfaction and video search

Transcribing and captioning videos will not only make them appear on the search engine more often, but it will also help users search for specific information in your videos on your own website. By using archive search, people can scan for a specific word through the video library and find what they need.

Reusing the content

Having the same lessons subjected to different translations means that the audience of students who can use the lessons has grown exponentially. Also, the captions can be quoted in the works of various writers, researchers, and bloggers, thus expanding the consumers of your content.

Better SEO and more traffic to your website

Do you know that videos with captions can have many more views those left untranscribed? That’s because transcribing your videos can make a lot of difference regarding SEO, or Search Engine Optimisation. In other words, the video will appear on the user’s browser a lot more if it has captions. The captions allow search engines to recognize the full content because all of the text is provided, not only the title or a few tags. There is also the possibility to optimise the transcripts according to keywords. In this way, users will find your website quickly and easily. Obviously, this is a win-win situation.
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